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34 DEMOGRAPHIC REASONS TO ADVERTISE TO GOLFERS!

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INCOME AND ASSETS

 INCOME & ASSETS 

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$100,980++

The average golfer household income is 200% greater than non golfers.

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$100,000

8 out of 10 have a net worth over

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$768,400

The average net worth of a golfer.

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$100,000

1 in 3 golfers have a net worth over

 EMPLOYMENT 

EMPLOYMENT
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90%

of 500 Fortunate CEO's are golfers.

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1 in 4

golfers own

their own business.

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1 in 3

Golfers are in top level management.

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38%

Interested in purchasing a luxury leisure property.

 VEHICLE 

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own at least

1 vacation home.

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91%

of golfers are

home owners.

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Avid PGA Tour viewers are more than 200% as likely to own a

2nd home.

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72%

paid for home

repairs last year.

18%

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Golfers are

75% more likely to 

own a boat or recreational vehicle.

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32%

own at least 3

or more vehicles.

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56% spent over

$30,000+

on their last vehicle purchase.

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47%

will purchase a

new vehicle

 FINANCES 

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83%

own securities.

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86%

own life insurance.

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44%

invest so they

can retire early.

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plan on seeking financial planning advice within the next year.

 FOOD & BEVERAGE 

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73%

dine out at least

1x a week.

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32%

spend over $3,000

a year at restaurants.

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77%

drink wine on

a regular basis.

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64%

buy filtered

or bottled watter .

 TRAVEL 

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Golfers take an average of

of vacation each year, usually on 2 main trips.

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$6,800

were spent annually by Golfers on their main vacation.

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64%

of golfers took an international trip in the past 3 years.

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Golfers fly an average of

5.5 times

every year.

 TECHNOLOGY & ELECTRONIC DEVICES 

12.4 days

40%

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22%

plan to buy a new computer this year.

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46%

plan on purchasing hardware this year.

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71%

use Facebook,

LinkedIn or Twitter.

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They connect to

the internet over

160x every month.

plan to buy a

camera this year.

22%

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purchased products

online last month.

53%

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 Demographic data is compiled from a variety of national research groups, 

the National Golf Foundation and U.S. Census Department. 

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