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Does it Work?
Take the time to read this, and find out the answer.
Why this advertising works...
(Even when you think it doesn't...)
Be creative, think outside the box!
I tried this type of advertising...
but nobody called me?
Some people don't think advertising on our golf course tee signs work? We in the marketing industry strongly disagree...
One of us has to be wrong?
Does Not Work?
The reason that people may feel this -- and, I'm guessing, that this advertising doesn't "work" is that they think these advertising signs are trying to make people do something immediately...
No one called me.
They're wrong!
All the large successful corporations understand the importance of name recognition and branding, and that is what golf course tee sign advertising is all about. These large corporations spend millions and millions to "brand" their company name and logo.
US companies will spend over $180 billion in Advertising this year!
Have you ever wonder how many millions are spent on the Super Bowl Commercials each year for a 30-sec commercial so they can get this name recognition and branding for their companies?
A 30-second spot is an eye-popping
$4 million
while a 60-second spot goes for a jaw-dropping
$8 million
(Forbes / Jan 29, 2014)
And yes, golfers normally do not look at your advertising sign at the golf course and call you at that moment, just like they do not call when seeing the same Super Bowl ads companies spend millions on... but they are seeing your company name, logo and you are building name recognition and branding your company so they recognize you!
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Successful advertising rarely succeeds through immediate calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage them to buy your product or use your service at a later date without even knowing why they choose you!
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(Look up subliminal advertising.)
So, you may not think advertising influences people. But marketers do. And in addition to millions of dollars, they have something else most people don't have: Access to data that proves their point.
So why not take advantage of this low-cost advertising!
Golfers are high-income executives and business owners who need your products/services and advertising on a tee sign is a great way to get your company name recognition and exposure to this influential golfer demographic right in your back yard at a ridiculously low, low price.
And it's absolutely OK to say NO to our offer to advertise on our golf course tee signs... but, please do not say this ADVERTISING DOES NOT WORK... Fair enough?
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